Kyeuwoon Jung
Brand Identity
Crafted at The Kai Studio, this visual identity was inspired by the solemn elegance of Korean seals and the rigidity of their forms. The concept embraced contrast, balancing structure and chaos to amplify the artist’s personal narrative while creating distance from the expressive disorder of her work. This branding laid the groundwork for Jung’s presence as a visual artist, offering clarity, resonance, and a distinct emotional signature.
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NeoShopping
Visual Identity
This identity was built from the ground up for a multi-category online store, offering everything from home appliances to kidswear and sports apparel. The goal was to create a bold, dynamic, and eye-catching brand system: one that felt modern and energetic. Color played a central role: each section of the store was assigned a distinct palette, helping users navigate intuitively while reinforcing the brand’s vibrant personality.
Created at Arepa Animation Studios.
Two Smash Brothers
Brand Identity
This fast-food identity was built around two brothers—the heart and soul behind the burger joint. Rooted in themes of family, nostalgia, and playful energy, the concept embraced a retro, cartoonish aesthetic inspired by the classic rubber hose animation style. We created two custom characters based on the owners, turning them into brand mascots that brought warmth, humor, and human connection to the experience. The result was a dynamic and approachable identity that stood out in a crowded market while staying true to its roots.
Created at Arepa Animation Studios with Yessibell Franco.
Logo Collection
Versatility in Form
This selection showcases a range of logos created for diverse brands, audiences, and purposes. Each design reflects a unique strategic approach—whether minimalist, playful, bold, or conceptual, highlighting my ability to adapt style, tone, and visual language to fit the soul of each project. From personal brands to dynamic icons, this gallery offers a glimpse into the breadth of my design thinking and the precision behind every curve.
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