Art Direction
TIGRE
In TIGRE, memory and myth intertwine to explore the emotional legacy of tales across generations. To support this intimate narrative, I designed all the backgrounds using a flat, 2D vector aesthetic. The palette (muted yellows, earthy browns and accents of red) evoked ancestral warmth and grounded the story in a folkloric/fantasy atmosphere. Each scene was crafted to feel like a memory in motion: quiet, symbolic, and deeply human. Created at The Kai Studio.
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This advertising spot used storytelling to explore the surreal and emotional nature of dreams. I developed a mixed-media aesthetic that blended digital painting, live-action footage, and 2D animation; creating a handmade yet striking visual language. Vivid colors and unexpected compositions broke away from realism, embracing the idea that dreams are never ordinary. Each frame was crafted to feel imaginative, fluid, and deeply personal.
Crafted at The Kai Studio.
Concept Art, Background Design & Compositing made with Adobe Photoshop, Illustrator and After Effects.
This project blended live-action footage with abstract, hand-drawn animation to create a lyric video that felt introspective and dreamlike. The visual language was conceptual and expressive, using sketch-like textures and fluid transitions to echo the emotional depth of the song. Each scene was designed to move beyond literal interpretation, inviting viewers into a layered, poetic experience where sound and image drift together toward something deeper.
Crafted at The Kai Studio.
Concept Art, Background Design & Compositing made with Adobe Photoshop
and After Effects.
For this explainer video, I designed all the screen visuals and led the compositing process, crafting a layered aesthetic that combined collage textures with 2D animation. The goal was to communicate social impact with clarity and emotion, using mixed media to reflect the complexity of the topic. Each frame was built to feel dynamic and human, balancing bold messaging with visual warmth and rhythm.
Crafted at The Kai Studio.
Design & Compositing made with Adobe Photoshop and After Effects.
Concept Art
Collection
These selected concept artworks offer a glimpse into my approach to digital painting and narrative composition. Though varied in theme and technique, each piece reflects my focus on atmosphere, emotion, and storytelling through visual design, one brushstroke at a time.
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